Powering growth in a rapidly evolving landscape.

In today’s fiercely competitive technology sector, the rules of B2B marketing have changed. The key to sustainable growth now lies in seamlessly integrating your marketing and sales strategies with your partner channel to amplify reach and impact.

Enter Knack Collective. With a winning combination of strategic prowess, marketing operations expertise, and creative production at scale, we've got the experience and agility to conquer modern business challenges effortlessly. But we're more than surface-level partners – we dive deep into your objectives to craft innovative strategies that lead to repeatable results.

So, if you're looking for a marketing ally that understands the value of partnership and knows how to wield it for extraordinary outcomes, look no further.

What we do best.

GTM Strategy & Lead Generation

We leverage our proven methodologies to create demand programs that target priority accounts, generate new contacts, nurture leads, and create enablement assets that help sellers complete the sales funnel.

Channel Partner Ecosystem Activation

The biggest area of growth for tech companies today? Their partner ecosystem.

We leverage our deep specialization and experience in channel marketing and partner demand center design to identify more efficient and effective activation opportunities. We then translate those learnings into programs that are automated, flexible, and scalable by design—driving more repeatable indirect revenue and ROI.

Marketing Operations & Optimization

While technology has revolutionized marketing over the past decade, it has also made it more complex. For mid- and even enterprise-sized companies, martech can take you to the first step—and then leave you stranded.

With Knack’s deep expertise in solutions like HubSpot, Marketo, and Salesforce we’re able to operationalize full funnel marketing strategies into scalable programs that drive predictable engagement and revenue opportunity.

B2B Creative & Content Production

With our footprint across 40 countries and 12 languages, combined with a depth of audience and industry expertise, we are able to produce a volume of B2B creative and content at speed and scale, without sacrificing quality. Our specialty? Everything from eBooks, to webinars, to infographics, to technical white papers to video content.