What Makes Us Different?
Knack is designed for today's clients - a lean, agile collective of multi-skilled experts to support in solving your complex brand and business challenges.
Our People: Multi-skilled experts, with a diverse POV
Fact: The best work comes when all voices are heard and respected, and teams are empowered to do their best in an inclusive, diverse, and collaborative environment.
So, we seek to work with and for people who aren’t afraid to challenge the status quo. Those who crave varying opinions to push their ideas further. Individuals who are willing to measure everything and use failure as a tool to get to success quickly.
When you have a knack, you’re unconventional in your ideas, processes, and execution. You strive to build a reputation and expertise, and you work tirelessly toward your goals. The result is brilliant and consistently impactful work.
Our Process: Availability is not a skill set
We know that your project and engagement style is unique and there isn’t a singular, cookie cutter approach to solving your business challenges. That’s why we’ve developed responsive teams and agile resourcing models, which are designed to adapt and sprint for a variety of challenges to best meet the ever-evolving needs of your business.
Why the old model doesn’t work.
In traditional agencies, clients pay a premium for executive, account, and creative oversight that often don’t add value. Even more concerning, the talent resourced for your project is most often based on availability; not for the specific skills and expertise needed for your scope of work.
After years of working within this rigid model, we saw an opportunity.
Strategist works to understand your business needs, and define project scope
Strategist meets with a Project Manager to select a team aligned to your unique needs
Strategist and Project Manager oversee engagement to provide ongoing value
Outstanding business results and happy clients
Our strategic, transparent approach.
We leverage strategists, not sales teams, with the curiosity and experience to truly listen, who don’t over-complicate, and who understand your needs and can effectively translate them into efficient project plans. Your project plan is then leveraged to identify the best team of experts to most effectively meet your goals.
This approach means highly skilled teams for your business, and our bill rates have no hidden costs, outrageous markup, or unnecessary executive layering.
Our Purpose: It's not just business, it's personal
Knack began from a deeply personal place; fed up with how women and other minorities were overlooked, under-appreciated, disrespected, and outright abused in our industry. Our personal experiences inspired us to join our community in the commitment to support and provide more balanced, diverse, and accountable leadership; address workplace discrimination, harassment, and abuse; and create equitable and safe cultures within the advertising industry.
Knack commits 1% of our personal power – our time, skills, and profits – to create safe, respectful, and balanced environments that inspire brilliant people to thrive within our industry and the global community.
KNACK brand Values
We live by six values that we bring to each other and our clients every day.
We go beyond checking the boxes and driving vanity metrics.
We are exceptional at very specific things, consistently.
When all voices are heard and respected, projects are more successful.
We find possibilities, not problems.
When everyone knows how things work, everything works better.
We keep pace with the speed of progress and remain open to new ideas.