MICROSOFT

Modern Cloud Services Campaign

Microsoft’s flagship cloud solution, Azure, is used by developers and IT professionals to build, deploy, and manage services and applications through a global network of data centers.

Microsoft brought Knack onboard to help build immediate sales opportunity for Azure within a select group of customer accounts, defined by Microsoft as customers with little to no cloud usage. Our approach: architect an integrated demand campaign showcasing a curated set of Azure cloud solutions that address key outcomes and opportunity within Modern Cloud Services. 

Leveraging our prior experience with Microsoft, we were able to unify our marketing approach with key field sales activities, including events and call campaigns, ensuring we delivered a pipeline of quality marketing leads that could be quickly acted on by Microsoft sellers.

CAMPAIGN RESULTS

22% email engagement rate

$119 cost per lead

2300 marketing automation qualified leads to date

30+ registered wins