Situation
The AWS Marketplace Seller Conference is an invite-only, high-visibility event designed to bring together AWS partners for thought leadership, enablement, and strategic collaboration.
As the event scaled year over year, AWS faced a growing set of creative needs:
Unify the visual identity across physical and digital spaces
Enhance the speaker and content experience
Ensure the event left a lasting impression with attendees
Extend the life and value of the event through post-show content
AWS needed a trusted partner who could not only handle execution—but elevate the overall experience from end to end.
Insight
For high-stakes events, branding isn’t decoration—it’s a signal. Every touchpoint, from a welcome banner to a speaker deck, shapes how the audience perceives the content, the message, and the brand.
Knack approached this event not just as a production challenge, but as a storytelling opportunity—ensuring every element worked together to reinforce AWS Marketplace’s position as a leader in cloud commerce.
Solution
Knack started with an a cohesive event brand and creative system that spanned pre-, during-, and post-event experiences. We also created a design system and supporting execution templates which informed the end-to-end creative production. Seamless project management across all creative deliverables ensured a polished and cohesive delivery experience. Our work included:
Event visual concept: A bold creative direction to unify all touchpoints under a consistent look and feel
Design system and templates: Visual guidelines and execution-ready assets to support scalability
Onsite branding and signage: Over 50 branded materials including floor stickers, banners, media backgrounds, and animations
Presentation design: 25+ speaker decks refined for clarity, consistency, and visual polish
Curated swag: Thoughtfully designed takeaways including branded notecards, socks, and giveaways
Post-event content: Video editing and content packaging for on-demand access and extended audience engagement
Success
This event has grown year over year and our key AWS Marketplace stakeholder said:
“I wanted to say thank you again for all your team’s work for the past Seller Conference. Because I was so happy with the work your team produced, we want to go ahead and commit to Knack as our chosen vendor again.”
50+
event branded materials
25+
presentation decks
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