Elevating the
event experience

Leaning into a trusted partnership

The AWS Marketplace Seller Conference is an exclusive, invite-only event designed to bring together AWS partners for thought leadership, networking, and strategic insights. As the event grew in scale and importance, AWS Marketplace needed a trusted creative partner to ensure a seamless, high-impact experience for attendees.

AWS turned to Knack Collective to elevate onsite event branding, enhance speaker presentations, and create engaging post-event content. This marked our third consecutive year leading creative execution for the event, reinforcing our role as a key partner in its success.

Knack started with an event visual concept to ensure a compelling branded experience across all event touchpoints.  We also created a design system and supporting execution templates which informed the end-to-end creative production. Seamless project management across all creative deliverables ensured a polished and cohesive delivery experience. Our work included:

• Comprehensive event branding and signage, including floor stickers, welcome banners, media backgrounds and animations.

• Speaker presentation deck design, refining and enhancing 25+ presentation decks for consistency, clarity, and visual appeal.

• Curated event swag, including branded notecards, socks, and giveaways to leave a lasting impression.

• Post-event content production, editing key session videos for on-demand viewing, extending the event’s reach beyond the conference itself.

By blending strategic design with flawless execution, Knack helped AWS create a cohesive, immersive event experience that resonated with attendees and reinforced the value of AWS Marketplace.

This event has grown year over year and our key AWS Marketplace stakeholder said, “I wanted to say thank you again for all your team’s work for the past Seller Conference. Because I was so happy with the work your team produced, we want to go ahead and commit to Knack as our chosen vendor again.”