“Modern marketing” is everywhere—but what does it really mean? At Knack, it’s a growth-driven approach that connects brand, demand, and partners to drive real impact across the buyer journey.
Read More
This post explores how buyer networks have evolved, what this means for your B2B demand generation efforts, and how you can adapt your strategies to thrive in this new reality.
Read More
At Knack, we’ve seen what works (and what doesn’t) when it comes to generating high-converting B2B leads. Here’s how forward-looking teams thrive—and how your marketing team can turn these insights into action.
Read More
Learn how to leverage Knack’s five-part game plan for driving partner co-marketing and co-selling motions that are aligned, unified, and centered on buyer needs.
Read More
Aligning marketing and sales isn't just a goal—it’s a growth imperative. From strategic SKO planning to driving measurable ROI, we explore how B2B teams can break down silos, streamline go-to-market efforts, and accelerate pipeline with purpose.
Read More
B2C brands are adopting bold, unfiltered, and at times outright “unhinged” social media personas. But what are the key takeaways from these audacious strategies?
Read More
Enthusiasm for new marketing technologies in 2025 will be accompanied by higher expectations for efficiency than ever before. As a full-service B2B marketing agency, we like what we see.
Read More
We’re excited to announce a new and powerful partnership between Knack Collective and PartnerTap.
Read More
The final quarter of the year is make-or-break time for B2B demand gen leaders. Knack has your back and the best advice to steer your team through the year-end rush while still setting you up for success in the year ahead.
Read More
Marketing precision and flexibility were top growth drivers in the first half of 2024. The second half will highlight the importance of both. This article discusses the data points and trends that are influencing our B2B marketing and AI thinking in 2024.
Read More
The Marketing Qualified Lead (MQL) is a critical KPI for most marketing teams. It’s the bridge between marketing’s awareness efforts and the sales team’s pursuit of qualified opportunities. In this blog, we delve into the various ways organizations define MQLs, exploring the advantages and disadvantages of each approach.
Read More
We’ve said it once and we’ll say it again: our people are what makes Knack, Knack. Meet Loren Mader, an uber-talented member of the Knack creative team. In this Q&A, you’ll learn a bit about her journey into the world of design, her diverse experiences, and more.
Read More
How can a business determine if a partnership is driving the growth it expects or if the partnership is actually a drain upon valuable business resources? By calculating Partner Lifetime Value (PLTV).
Read More
A thriving partner program is vitally important for B2B tech businesses to expand their market reach, generate new revenue streams, and achieve sustainable growth. However, for vendors, simply having a partner program isn't enough. They need a clear strategy and a way to measure their program's effectiveness.
Read More
Discover some tried and true as well as unconventional and effective ways to leverage Market Development Funds (MDF) to drive revenue and foster successful partnerships.
Read More
The B2B software landscape is rapidly shifting, and B2B software marketplaces are at the forefront of this change. These platforms offer buyers a streamlined and efficient way to discover, compare, and purchase the software they need. We see the momentum every day and are excited for what it represents.
Read More
Navigating the B2B software marketplace landscape is no easy feat, but by creating a user-friendly and engaging experience, platforms can increase their chances of success.
Read More
AI isn't a fleeting trend. It's a full-blown revolution destined to reshape the future of marketing, including B2B partner marketing. But why this sudden surge of infatuation for AI?
Read More
The Knack team has put together four predictions and trends we expect to have an impact on channel marketers and their programs in 2024.
Read More
In an era defined by collaboration and interdependence, businesses are discovering the unparalleled advantages of channel partner programs. Partner marketing is at the heart of modern B2B marketing success.
Read More