Sr. marketing Strategist


Job Description

Knack Collective is seeking a Sr. Marketing Strategist to lead both the project and business strategy for two strategic accounts within the technology sector. You will be the go-to marketing strategist, campaign planner and account manager responsible for cultivating relationships with and growing the accounts through strategic recommendations that meet the client’s business objectives and long- term goals.

required skills and experience

  • 7+ years’ marketing experience working within an integrated agency that has had a strong focus on digital marketing

  • Proven success leading the development, launch, measurement and optimization of marketing campaigns executed in multiple channels such as, email, digital, video, direct mail and social media

  • Content marketing experience is a plus.

  • Working knowledge of account-based marketing

  • Experience with Marketo or other marketing automation software

  • Strategic, entrepreneurial mindset with a passion for technology

  • Passionate about building long-lasting relationships with both clients and colleagues

  • Natural leader, ready to mentor teammates.

  • Experience working in a fast-paced environment, with little oversight

  • Comfortable with ambiguity

  • Prepared to roll up your sleeves, dig in and possess a get it done attitude

  • Bachelor's degree

RESPONSIBILITIES

  • Develop and execute B2B marketing campaigns for a variety of channels, industries, and target audiences in line with our client’s overall goals and that drive measurable impact.

  • Conduct thorough audience and competitor research

  • Synthesize client input into the most compelling value proposition, messaging, and strategic ideas

  • Brief and lead creative teams to develop compelling concepts, content, etc.

  • Drive demand generation through channels including:  content syndication; display advertising, social media advertising, paid search, events, etc.

  • Develop nurture programs targeting prospects across various channels with the goal of driving sales pipeline, proof of concept, revenue.

  • Test, measure and optimize messaging assets, media, segments, tactics, etc. on an ongoing basis

  • Act as an authority for questions on campaign priorities, responsibilities, resources and timing.

Knack Collective is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.