Campaign Planner


Job description

Knack Collective is seeking a Campaign Planner with a passion for B2B marketing and a desire to foster existing or grow new skills in developing campaigns within the technology sector.  You will build strategies for, manage and execute content marketing campaigns that drive leads for our clients. As a Campaign Planner, you will execute digital marketing campaigns, including content syndication; lead acquisition, display advertising, social media advertising, and/or paid search campaigns for clients in a variety of industries, most specifically Business to Business. You will be responsible for conducting thorough audience and competitor research, developing audience/keyword targeting strategies, synthesizing client input into the most compelling value proposition, messaging, and strategic idea,  providing creative suggestions and strategic oversight of in-market campaigns. Very important that you’re able to thrive in a fast-paced, deadline-driven environment that requires excellent communication skills and a positive and collaborative attitude.

Required Skills and Experience

  • 4+ years’ marketing experience working within an integrated agency that has had a strong focus on digital marketing

  • Bachelor’s degree from accredited university in business, marketing, communications, or similar experience

  • Proven success in the development of digital campaigns, specifically across various paid digital mediums: display, content syndication, and social media advertising

  • Owned channel (social and .com) experience a plus

  • Experience with campaign tracking and reporting

  • Experience in creative campaign development/process

  • Highly organized, detail-oriented, and can work under pressure to meet very tight deadlines

  • Ability to make sound decisions under pressure

  • Be able to see "the whole picture" without losing sight of the details

  • Possess a "get-it-done" attitude

  • Be flexible, enjoy challenge and accept change

  • Strong analytical and communication skills

Responsibilities

  • Develop and execute B2B marketing campaigns for a variety of channels, industries, and target audiences in line with our client’s overall goals and that drive measurable impact.

  • Conduct thorough audience and competitor research

  • Synthesize client input into the most compelling value proposition, messaging, and strategic ideas

  • Brief and lead creative teams to develop compelling concepts, content, etc.

  • Drive demand generation through channels including:  content syndication; display advertising, social media advertising, paid search, events, etc.

  • Develop nurture programs targeting prospects across various channels with the goal of driving sales pipeline, proof of concept, revenue.

  • Test, measure and optimize messaging assets, media, segments, tactics, etc. on an ongoing basis

  • Act as an authority for questions on campaign priorities, responsibilities, resources and timing.

Knack Collective is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.